Marks and Spencer Group Plc and florist network Interflora both claimed victory after a European Union court ruling on whether or not M&S can use its rival’s trademarked terms to trigger ads on search engines.
Marks and Spencer and Interflora argued a ruling by the EU Court of Justice is in their favour.
However, a national UK court is going to have the final say as to whether or not Marks and Spencer’s use of the Interflora trademarks "jeopardises" the reputation of the latter’s intellectual property.
Interflora has been operational as a UK flower delivery network since the 1950s. It is suing Marks and Spencer in the UK for violating its trademark rights by using keywords, such as Interflora, Intaflora and Interflora Delivery, to trigger ads on Google Inc’s search engine.
Marks and Spencer e-mailed a statement saying that it was "encouraged by today’s judgment as we have always believed this is fair competition."
Florists in Search Advertising Legal Victory
Tue, 27 Sep 2011
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