Interflora, the UK’s leading flower delivery firm, has launched a TV advertising campaign for the first time in 25 years aimed at highlighting its core messages and values in the lead up to Mother’s Day .
The 30 second campaign created by Leeds-based agency Kanjo hit TV screens last Thursday (March 24) and will continue to run at key prime time slots across a mix of mainstream terrestrial and digital channels until April 3.
The advert has been developed to remind the country’s flower buyers that Interflora has a network of over 1,800 member florists, who are experts in their field and invest a huge degree of care and artistry in creating and delivering important gifts of love and appreciation, especially for occasions such as Mothers Day .
Interflora also hopes to drive the message that a Mother’s Day flower gift is too important to leave to anyone else.
Michael Barringer, the group’s Marketing Director, said: "We know our brand has a high awareness in the UK. This campaign seeks to explain what Interflora actually stands for - a national network of expert florists you can trust to deliver on the most important occasions, like Mother’s Day ."
Interflora Returns To TV In Run-Up To Mothers Day
Tue, 29 Mar 2011
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