Web Based Florist Defying The Recession

Tue, 25 Aug 2009

Online flowers specialist Direct2Florist has revealed that business it growing rapidly despite the effects of the economic recession.

The family-run florist said more and more florists from across the globe are joining its thousand-plus strong network each week, which has led to visitor traffic through the site (direct2florist.co.uk) growing by around 300 per cent year-on-year and order volumes expanding at a rapid rate.

The company also revealed that it is also ahead of schedule with its global expansion plans, already boasting member florists in every US state, as well as in Canada, Australia, New Zealand, Singapore, Hong Kong and Spain .

Simon Stirling, managing director of Direct2Florists said: "We’re obviously thrilled with the way things are going, both here in the UK and overseas, with the success really testament to the strong business model we have."

"Our core values of offering unbeatable value-for-money and stand out customer service, backed up by the latest technology, appeal to consumers in a recession."

He added: "One of the biggest reasons for our success is that we’ve grown organically without overburdening ourselves."

"As a result, as well as meaning we were always going to be in a stronger position than some heading into a recession, the business has evolved gradually, allowing our loyal customers to feel a part of a gradual progression, rather than moving too radically and frightening them off."

Founded in 2007 by Simon and his father John, the Bolton-based company specialises in offering consumers the ability to send flowers and plants across the globe via a network of thousands of local florists in the UK and various other countries.

Using the very latest technology, the website allows consumers to view pictures of the floral gift arrangements created by the network of local florists, and then choose which shop delivers the flowers .

One of the unique features of Direct2Florist is their guarantee that the chosen florist will receive 100 per cent of what the customer pays for the flowers, unlike other flower websites which take a large cut of the sale price.
add to favouritesnewsletterlink to this pagesend to friendpost comments

Link to this page

Copy and Paste the following HTML into your page.