Dutch Flower Group To Battle On Through Difficult UK Market

Thu, 30 Oct 2008

Dutch import and export consortium the Dutch Flower Group (DFG) has revealed plans to remain in the challenging UK market despite the current economic downturn.

Group member Jurjan van der Laarse said that although there has not been any growth in the UK, it remains one of the company’s "top countries to export to".

" Supermarkets are still taking a lot of volume, but the wholesale side in the UK is dying down due to the number of florists shrinking," he commented.

"We face difficulties in the UK and it may take one or two years to overcome the credit crunch. That is our belief and if we ride out the storm then we will be better placed in the market to survive."

DFG has also seen production of cut flowers move from the Netherlands to countries in Africa and Latin America, and has been focusing its efforts on satisfying British consumer demands for a more eco-friendly shipment process.

"UK consumers ask for environment-friendly or non-air freighted products and we are looking into other options such as containerisation and shipping the product over," van der Laarse added.

"This means a change from one to two days travel time to two to three weeks, but it is possible with some types of flowers, as long as the cool chain is consistent."
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