Flowers Direct, one of UK's leading online floral and gift relay companies, has joined online loyalty scheme ipoints as an exclusive loyalty partner, in a bid to boost acquisition and retention.
As part of the deal, Flowers Direct customers will have the opportunity to earn 10 points for every £1 spent across a large range of floral and gift products on the website, which can be redeemed for a wide variety of products and services on ipoints.co.uk, including CDs, DVDs, books, flights and holidays .
Commenting on the deal, Ian Rawlins, managing director at Flowers Direct, said: "Although we have a growing loyal customer base, handling hundreds and thousands of online transactions annually, we recognise the strong value in joining the ipoints loyalty programme."
"Becoming a partner will help us differentiate ourselves in the highly competitive marketplace we operate in, by adding real value and rewarding customers for every purchase they make," he added.
The 2 million ipoints members in the UK will be offered Flowers Direct promotions and will also receive updates on the Flowers Direct product range via weekly email newsletters.
Ipoints chief operating officer Robert Barker said: "We are very pleased to welcome Flowers Direct as our latest loyalty partner."
"We are looking forward to providing their customers with a huge variety of fantastic rewards and communicating their offering to our two million strong member database of highly active online shoppers."
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Online Florist Becomes Ipoints Latest Loyalty Partner
Tue, 22 Jul 2008
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