Save Lives through Flowers

Tue, 12 Aug 2008

Four major UK designer florists have launched UNICEF UK’s flower appeal to coincide with the UNICEF Great Expectations campaign.

The latter focuses on infant and maternal deaths from tetanus (MNT) which annually claims 230,000 children’s and mothers’ lives throughout the world each year.

Vanessa Redgrave, UNICEF Goodwill Ambassador, and her daughter Joely Richardson have supported this campaign. The celebrity actresses launched the flower appeal recently.

The florists around the world who have joined the fundraising drive for UNICEF's MNT campaign are donating at least 10% of bouquet sales.

Participating florists are Venus in Manchester, Wild at Heart, in West London, Daisy Chain in Leeds and Flowers of Glasgow .

'Great Expectations’ is a campaign which aims to save mothers' and babies' lives from tetanus. The overall aim is to wipe out tetanus across the world in order that there are no more deaths, including maternal and neonatal deaths due to tetanus.

This disease is able to take hold when naturally forming bacteria in the soil, known as tetanus spores, come into contact with the open cuts of a mother or child during or straight after childbirth .

In a few days, the bacteria impacts like a powerful poison which in many cases ends in painful and tortuous death. UNICEF UK's Great Expectations campaign aims to eliminate tetanus Tanzania and Bangladesh .
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