Last week saw an Albion open day hosted by Hargreaves Plants in Kent, which celebrated the success and further promoted the strawberry variety.
The event featured presentations from Javier Cano Pecci of Eurosemillas, Jane Fairlie of Hargreaves Plants D&R unit and Rupert Hargreaves - director of Hargreaves Plants .
Growers and retailers were invited to taste and judge the Albion and rival strawberry varieties.
Cano Pecci of Spanish company Eurosemillas (licensed to market the University of Californias strawberry varieties worldwide) said that Albion was developed as a replacement for Diamante in 2004 and is now Californias most widely grown everbearer.
He commented: "We are learning more about the UKs growing needs year by year, and Im sure we can eventually increase yields in the UK by 35 per cent."
The open day also involved the presentation of Hargreaves Plants Albion trial interim results.
The trials are taking place at the companys R&D unit at Long Sutton, Lincolnshire and consist of 150 plants per plot (10 plots in total) on poly-covered raised beds with t-tape irrigation, which were covered by Spanish tunnels during the last week of May for rain protection.
The trial aims to find which plant type, out of fresh bare root, cold stored bare root, tray plants, misted tips and waiting bed, produces the maximum Albion yield.
Fairlie reported that predicted conclusions are that tray plants or misted tips will prove to be the preferred plant types for this cultivar due to excellent establishment and high yield per plant.
Rupert Hargreaves finished off the day by stating that enquires to date suggest that there will be more than 8,000,000 Albion plants in Britain by 2008, making up 25 per cent of the total marketplace.
"Albion is more economical to grow and fits the demands of both growers and retailers," he said.
